Yogurty's and yogen früz Integrated Campaign: In-Store, Online, Social, Experiential, Digital and Contesting
Timing: June 1 to September 7, 2015
Social Media Support: Extensive social media contesting to give away Nintendo amiibos, games and game consoles
POS Support: A-frames, customer Splatoon flavours, digital menus, Nintendo Splatoon game truck appearances.
XM Integration: Splatoon Kick-Off Party at 527 Bloor St W Yogurty’s location on Saturday, May 30, 2015 followed up by a cross-country Nintendo Splatoon Truck stops at Yogen Früz and Yogurty’s stores.
Results:#SplatYourFroyo and #Splatoon contest entry
• >200,000 coupons and items of swag distributed
• 1,500 samples given
• ~800,000 impressions
• Key Yogurty’s locations visited in Nova Scotia, Toronto, Saskatoon, Alberta and Vancouver